Great Books on Big Data Teaser

Everything is boiling down to big data and what to do with it these days. On the one hand, there’s data collection, from the polls we take voluntarily to the information we just give away on our phones and social media accounts about our locations, preferences, and more. Then, on the other hand, there’s the analysis side of it. Companies have these huge stores of information and need to analyze them so that the information is of use to their decision making. Given the huge asymmetry between the US election predictions and outcomes, there’s clearly work to be done on this front. A lot of this information seems really complicated and much too sophisticated for the average mind, but some new books have attempted to crack the code and make this mystery of big data accessible to regular people. To see my list of favorite books on big data, read my blog at ArthurPrelle.com.